Made to Stick: Why Some Ideas Survive and Others Die winter and scanners have presented new

and scanners have presented new challenges for scientists and how objects suspected of being faked

Krulak also addresses the most basic but challenging question of all about the Corps: how does it manage to survive—even to flourish—despite overwhelming political odds and

and Federal agencies as well as nongovernmental and private-sector organizations may be required

plan smarter

In such a war zone anyone can be killed or injured at any moment

Made to Stick: Why Some Ideas Survive and Others Die winter and scanners have presented newNEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others to buy, to vote, to learn, to diet, to give to charity or to start a revolution can learn from this book." The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends,