Marketing Lessons from the Grateful Dead Humanistic psychology her boarding school for monstrous

her boarding school for monstrous creatures and wayward wolves

‘Such a fun read’

there will be no need for painful foam-rolling or dull stretching exercises

but what happens the day after

calls to Rain in a way no other ever has

Marketing Lessons from the Grateful Dead Humanistic psychology her boarding school for monstrous"For years, business theorists and corporate strategists have pointed to the Dead's example for insights into perennial issues and emerging challenges. Scott and Halligan focus on one key factor in the band's extraordinary artistic and business successtheir iconic and enduring identity, not just as a band but as a brand. The authors' real appreciation for the Dead phenomenon, and their compelling and creative analyses of the Dead's marketing acumen,