Tressa BeVe - Shampoo Hair Perm Aluminum Vegan & Cruelty-Free Yes

Aluminum  Vegan & Cruelty-Free Yes  Made in USA  Best For All hair types

Useful for achieving consistent lightening results across different hair bases

7 oz (195 ml) professional size

a barber-founded brand trusted by professionals worldwide

Follow up with POWER BLONDE Enhancing Shampoo and Conditioner to preserve the blonde tone and keep hair hydrated

Tressa BeVe - Shampoo Hair Perm Aluminum Vegan & Cruelty-Free YesDescription BV Hydrating Shampoo uses a synergistic blend of coconut and botanicals to gently cleanse and hydrate all hair types. Naturally sulfate free compounds create a thick, lush lather to bathe hair in natural moisture while powerful antioxidants bind within. Hydrating Shampoo repairs split ends (up to 80% at the first use!), protects hair from fading and UV damage and revitalizes normal or chemically treated hair to a brilliant resilience. As