Speaking Out: The New Rules of Business Leadership Communication Richard S. Sayers with cracking the killer’s code

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Speaking Out: The New Rules of Business Leadership Communication Richard S. Sayers with cracking the killer’s codeA new lens for understanding how to navigate political and social issues in business leadership communications Corporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise. As a result, chief executives run the risk of falling into the "talking trap," and thus needing to comment on every issue du jour. However, those whose only strategy is to avoid risk by saying