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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers government and academia
Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers government and academia
$31.00
Description
government and academia
8e is the definitive source for hospitality marketing courses
students gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance
ISBN: 9781292451978
Overview: Cengage's NEW PERSPECTIVES COLLECTION
Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers government and academiaOverview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ISBN: 9781003295150 Edition: 5 Publisher: Routledge Format: Digital AU Course: BMKT451
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