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Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N Unlike other texts on the
$23.00
Description
Unlike other texts on the market
AU Course: 16SMGB113
the text continues to be cutting edge through the incorporation of engaging examples and Entrepreneur Spotlights
how to complete a well
ISBN: 9781292304083
Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N Unlike other texts on theOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188
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