10 PRINCIPLE OF GOOD DESIGN M2 a better-designed lookbook for a

a better-designed lookbook for a fashion brand

The beautifully cloth-bound package utilizes an elegant color palette and design that speaks to the work of both artists

For designers working in every medium

as well as why we do it

les coutures sont apparentes

10 PRINCIPLE OF GOOD DESIGN M2 a better-designed lookbook for aThe 10 principles of good design set out by Dieter Rams in 1995 has influenced and inspired a new generation of designers in search of the perfect balance between practicality, simplicity and aesthetics. What does good design mean in the 21st century? How have the 10 principles influenced modern design? In this book, established and emerging designers tell us how they understand and put these rules into practice thereby contributing to the definition